Video storyboarding: A step-by-step guide

In the world of audiovisual production, the storyboard is an essential tool. It serves as a visual guide for the production team, the director, the cinematographer and even the actors. Its role? To visualize how a video or film will unfold, even before shooting begins. A well-crafted storyboard is a major asset to the success of any audiovisual project.

This step-by-step guide will help you master the art of creating storyboards for corporate videos and commercials. Whether you’re an image professional or part of a communications team, this guide is for you.

1. What is a storyboard and why is it important?

A storyboard is a series of illustrations or drawings arranged in sequence, which represent the flow of a film or video script. It indicates what is to be seen on screen, including characters, actions, actors’ expressions, sets and camera movements.
The storyboard is a powerful communication tool. It enables the entire production team to clearly understand the director’s vision and coordinate their efforts to achieve it. In addition, a storyboard helps to estimate production costs, plan the shooting schedule and resolve potential problems before they arise.

2. How to create a storyboard: the basics

2.1 Understanding the script

The starting point for any storyboard is the script.It’s important to read and fully understand the script in order to transpose it visually.Analyze every scene, character, dialogue and action.Ask yourself questions such as: What is the main emotion in this scene?What is the focal point of the action? What are the key visual elements?

2.2 Visualizing each scene

Once you have a deep understanding of the script, it’s time to start visualizing each scene.Imagine how each scene can be brought to life. Think about scene composition, camera angles, lighting, costumes and sets.

2.3 Drawing the storyboard

Now you can start drawing your storyboard.Each drawing represents a different shot in the video or film.You don’t need to be an accomplished artist to create an effective storyboard. Simple, clear drawings are all you need.The important thing is to be able to communicate visually what’s happening in each scene.

3. Key elements of a storyboard

3.1 Action frames

Each frame of the storyboard should show a specific action. You can indicate movement using arrows or lines. For example, if a character is running, draw lines to indicate the direction of movement.

3.2 Camera movement

It’s essential to indicate camera movement in your storyboard.Use terms such as “pan”, “zoom”, “tracking” to describe camera movement.

3.3 Character expressions

Character expressions play a key role in communicating emotions. Be sure to include them in your storyboard. If a character is angry, draw his or her eyebrows furrowed and mouth clenched.

3.4 Captions and dialogue

Every frame in the storyboard should be accompanied by a caption or dialogue.This information helps you understand what’s going on in the scene and how it relates to other scenes.

4. Tips for effective storyboarding

4.1 Be clear and concise

Your storyboard should be easy to understand.Avoid unnecessary detail and concentrate on the essential elements of each scene.

4.2 Use storyboarding software

There are several storyboarding software programs and tools available online that can make the design process much easier.Here are a few suggestions:
Storyboarder: free, open-source software that offers a wide variety of tools and resources.

  • Boords: a web application that facilitates online sharing and collaboration.
  • StudioBinder: a professional production management tool with integrated storyboard functionality.
  • Canva: although not a dedicated storyboard software, Canva offers storyboard templates that you can customize

These tools offer predefined templates, drawing tools and the ability to easily share your storyboard with your team.

4.3 Revise and improve

Once you’ve completed your first draft of the storyboard, take the time to review and improve it. Make sure it communicates your vision effectively and is logically organized.

Creating a storyboard is a crucial step in making a video or film.With this guide, you’re now ready to create effective storyboards for your audiovisual projects. Remember, a good storyboard is the key to a successful production.And of course, we’re here to support you every step of the way. Our audiovisual production agency is on hand to help you turn your vision into reality, offering not only corporate video and commercial creation services, but also assisting you in the creation of your storyboard

More articles