Commitment
We produce audiovisual content. And we want every project to contribute to a larger ambition, the goal goes beyond views and likes.
Our commitment framework
Four pillars. Two standards: measure and improve.
- Impact governance : Our responsibility to stakeholders is written into our articles of association. Every decision considers its impact on the team, clients, suppliers, communities, and the environment. We reinvest profits rather than distributing them to shareholders, to strengthen team wellbeing and support pro bono actions.
- People & wellbeing: A healthy work environment, balanced workloads that respect private life, collective decision-making, inclusive hiring. Our team members should have sustainable careers.
- Responsible production: We integrate eco-design at every stage, from prep to post: lean equipment, rent over buy, reuse of resources, low-carbon mobility, and the use of renewable energy where possible.
- Communities & pro bono: 5% of our working time goes to pro bono projects with social or environmental impact. Selection is collective, with clear criteria. Conditions: non-profit and a genuine intent to transform, backed by action.
Profit & reinvestment policy
We don’t run the company with a “profit-first” or “shareholder value at all costs” logic.
By default, profits are reinvested in our people, our craft, and our impact (wellbeing, fair pay, training, pro bono envelope).
We do not distribute dividends; if exceptional distributions were ever considered, they would remain secondary to our stakeholder and impact commitments.
This direction is anchored in our articles of association and our stakeholder-oriented governance.
Our impact scope
We steer our actions across five areas:
Governance: ethics, transparency, stakeholders.
People: wellbeing, safety, fair pay, learning.
Community: pro bono, inclusion, local partnerships.
Environment: resources, emissions, circularity.
Clients: responsible briefs, honest outcomes, safer content.
Pro bono: criteria and 2025 examples
Simples rules: a project must meet at least one criterion. Social impact, environmental impact, or lasting positive change.
A few 2025 examples:
Sport2Be: social and professional inclusion through sport for young people.
CEMO asbl: open youth work in Saint-Gilles, support for children, teenagers, and families.
ConsomAction: network for bulk, reuse, and zero-waste professionals in Wallonia/Brussels.
By the end of 2025, we’ll publish a short recap: projects supported and time allocated
Certifications
We are ShiftingPact-certified in Brussels, a framework that helps SMEs structure their transition and demonstrate concrete progress across social, environmental, and governance topics.
Where we still need to improve
Formalise an acceptance/refusal policy for sensitive sectors, with public criteria.
Strengthen inclusion and access to our trades.
Document more “responsible production” case studies and share our methods.
Learn more about our approach: Producing with purpose.
We’re not perfect. We learn, we adjust, and we’re clear about our progress and our limits. Our compass: create value for all stakeholders and cut negative impacts, project by project.
