The importance of music

Audiovisual production is an art that combines a multitude of elements to tell stories, convey emotions and captivate the audience. Among these elements, music occupies a particularly crucial place. It can transform an ordinary video sequence into a memorable experience, capable of arousing deep emotions and reinforcing the message you want to communicate. In this article, we’ll explore the importance of choosing music in audiovisual production, and how it can influence the final outcome of your project.

Music as a universal language

Music is often described as a universal language, capable of transcending linguistic and cultural barriers. It has the power to communicate emotions, create atmosphere and reinforce the message of a video. When chosen with care, music can touch the heart of your audience in a deep and authentic way.

Harmony between music and visual content

For music to work effectively in a video, it must be in harmony with the visual content. This means it must match the tone of the video, the message you want to convey and the emotion you want to evoke in your audience. For example, upbeat music might be perfect for an advert promoting a fun product, while slower, more emotional music might suit a documentary film dealing with serious subjects.

Rhythm and editing

The rhythm of the music plays a crucial role in video editing. It can influence the pace of editing, transitions between shots and the overall dynamics of the video. If the music is out of sync with the rhythm of the video, the whole can appear disjointed and disconcerting to the audience. On the other hand, when the music is precisely synchronized, it can give the video a fluid, engaging rhythm.

Fun illustration: The effect of music on a video

To illustrate the importance of choosing the right music, let’s take a look at a famous YouTube video. Here’s a link to an extract from a well-known film: video link. In this excerpt, we’ve replaced the original music with totally inappropriate music. The result is fun, but it also highlights how music can radically change the meaning and emotion of a scene.

Tips for choosing the perfect music

Now that we understand the importance of music in audiovisual production, here are a few tips for choosing the perfect music for your project:


  • Understand your target audience.Think about the age, interests and musical preferences of your audience. Choose music that will resonate with them.
  • Be consistent with your message. Make sure the music reinforces the message you want to convey. If you want to inspire hope, opt for inspirational music. If you want to create suspense, choose tense music.
  • Synchronize the rhythm. Work closely with your video editor to synchronize the music with the rhythm of the video.
  • Use original music. If your budget allows, consider having original music composed especially for your project. This will enable you to create a tailor-made soundtrack.
  • Respect copyright. Make sure you obtain the necessary permissions if you use copyrighted music in your video.



In conclusion, music is an essential element of audiovisual production. It has the power to reinforce your video’s message, create an emotional connection with your audience and bring your projects to life. By choosing music carefully and synchronizing it appropriately, you can turn your videos into unforgettable experiences. So remember: the next time you’re working on an audiovisual project, pay particular attention to the choice of music, because it can make all the difference.


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