{"id":10587,"date":"2026-09-23T10:00:00","date_gmt":"2026-09-23T10:00:00","guid":{"rendered":"https:\/\/powwow.be\/holcim\/"},"modified":"2026-09-29T08:20:30","modified_gmt":"2026-09-29T08:20:30","slug":"holcim","status":"publish","type":"post","link":"https:\/\/powwow.be\/fr\/holcim\/","title":{"rendered":"HOLCIM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10587\" class=\"elementor elementor-10587 elementor-10577\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d761b45 e-con-full e-flex e-con e-parent\" data-id=\"4d761b45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbef2a4 elementor-widget elementor-widget-video\" data-id=\"3bbef2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/1051095973?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=eba5273fda#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef8f27 elementor-widget elementor-widget-heading\" data-id=\"2ef8f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Holcim : comment un aftermovie est devenu quatre ans de collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb711a elementor-widget elementor-widget-text-editor\" data-id=\"eeb711a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La demande<\/h3>\n<p>Holcim nous a d&rsquo;abord appel\u00e9s pour un aftermovie. Un \u00e9v\u00e9nement, un film.<\/p>\n<h3>Ce qui a suivi<\/h3>\n<p>Les demandes ont continu\u00e9, parce que les besoins ont continu\u00e9 : un portrait ici, un film de pr\u00e9sentation pour un comit\u00e9 de direction l\u00e0, du contenu pour un \u00e9cran de salon, une interview \u00e0 pr\u00e9parer. On a r\u00e9pondu \u00e0 chacune. Quatre ans plus tard, on tourne pour Holcim 15 \u00e0 20 fois par an, sur leurs sites et leurs \u00e9v\u00e9nements.<\/p>\n<h3>GO4ZERO<\/h3>\n<p>Le plus gros chapitre, c&rsquo;est GO4ZERO, le projet de cimenterie z\u00e9ro carbone de Holcim. Sur la dur\u00e9e du projet, on a livr\u00e9 plus de 140 films : reportages de terrain, capsules portraits des gens qui le construisent, interviews, films de pr\u00e9sentation, aftermovies, contenus pour \u00e9crans d&rsquo;\u00e9v\u00e9nement, et du media training pour ceux qui en parlent publiquement.<\/p>\n<p>Et un timelapse. Plusieurs cam\u00e9ras enregistrent le chantier depuis deux ans et regardent une usine prendre forme.<\/p>\n<h3>O\u00f9 tout \u00e7a sert<\/h3>\n<p>R\u00e9seaux sociaux, site web, communication interne, \u00e9v\u00e9nements, presse. Le m\u00eame tournage nourrit souvent les cinq.<\/p>\n<h3>Ce qu&rsquo;on en retient<\/h3>\n<p>Les collaborations longues changent la mani\u00e8re de produire. On conna\u00eet les sites, les gens, les r\u00e8gles de s\u00e9curit\u00e9 et le ton. Les briefs raccourcissent, les tournages s&rsquo;all\u00e8gent, et chaque nouveau film puise dans quatre ans d&rsquo;images. C&rsquo;est l\u00e0 qu&rsquo;un partenaire de production au long cours rapporte : chaque contenu s&rsquo;appuie sur les pr\u00e9c\u00e9dents.<\/p>\n<p><strong>Envie de la m\u00eame chose pour votre organisation ?<\/strong> <a href=\"https:\/\/powwow.be\/fr\/prenez-contact\/\">Dites-nous ce que vous construisez.<\/a><\/p><p><a href=\"https:\/\/powwow.be\/fr\/production-de-video-dentreprise-a-bruxelles\/\">En savoir plus sur nos films corporate.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1561e98 e-flex e-con-boxed e-con e-child\" data-id=\"1561e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-940eeb5 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"940eeb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/946603448?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=ca5222e0a4#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6340977 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"6340977\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/1005506793?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=076a2dd177#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf2fef elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"fbf2fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/947082133?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=dd5b31c111#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5206013 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5206013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Powwow : Production audiovisuelle \\u00e0 Bruxelles. Showreel. Production de vid\\u00e9o d&#039;entreprise \\u00e0 Bruxelles&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/1044588983?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=79ceea57b8#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e195b6 e-flex e-con-boxed e-con e-parent\" data-id=\"3e195b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f93ba59 elementor-widget elementor-widget-video\" data-id=\"f93ba59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe data-src=\"https:\/\/player.vimeo.com\/video\/1039611312?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=82fd26a633#t=\" class=\"elementor-video-iframe lazyload\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" ><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We support the HOLCIM group mainly in video production for its social networks and website: reports, interviews, mini-series, after movies&#8230; Among other assignments, our team produces content for their ambitious GO4ZERO project, a carbon-free cement production plant. A project we&rsquo;re particularly proud to support.<\/p>\n","protected":false},"author":3,"featured_media":10583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-10587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"_links":{"self":[{"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/posts\/10587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/comments?post=10587"}],"version-history":[{"count":34,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/posts\/10587\/revisions"}],"predecessor-version":[{"id":13426,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/posts\/10587\/revisions\/13426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/media\/10583"}],"wp:attachment":[{"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/media?parent=10587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/categories?post=10587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/powwow.be\/fr\/wp-json\/wp\/v2\/tags?post=10587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}